How can retailers and CPG brands hope to solidify their marketing foothold in today’s turbulent environment, retake a measure of control and even regain market share? One answer may lie in a new category of media called “Retailer Performance Marketing,” or RPM, in which retailers leverage advanced technology, their own customer data, and media assets in creative ways that can help level the playing field.
Want to learn more? To download our paper about RPM, click here.
