Nestlé, Coca-Cola, Mondelez and Bimbo Bakeries Among Early Adopters for Media Measurement
New tool enables advertisers, retailers and agencies to holistically evaluate campaign performance across channels and understand impact on sales in near real-time.
We are happy to announce the launch of our new multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. With a new methodology, this self-serve platform allows advertisers, retailers and agencies to holistically evaluate the performance of their omnichannel campaigns run on the Quotient Analytics Platform in near real-time through impact on sales.
Nestlé, Coca-Cola, Mondelez and Bimbo Bakeries are among the exclusive, early adopters of the new multi-touch, impression-based attribution and self-serve capability. The full launch will follow the early adopters’ phase.
“We’re excited to see what additional metrics and optimization opportunities this early adopters launch will unlock for our brands. To date, we have not had access to an in-flight measurement tool that gives us transparency into our digital performance in real time. We are looking forward to testing the platform and hope that this will allow us to optimize on performance and improve the overall results of programs that we run through Quotient.”
Media Measurement Helps Advertisers Tie Sales to Impressions
The Quotient Analytics Platform attributes sales across all media touchpoints run on the platform and provides rich insights into best-performing audiences, creative and channels.
It is centered around time-based, multi-touch and impression-based attribution, looking at individual purchases and impressions while sharing credit to relevant impressions using equal distribution. When a purchase occurs, the Quotient Analytics Platform equally spreads that purchase across all relevant impressions preceding it within the attribution window—whether it is 7, 14 or 28 days.
“The marketing world is becoming more performance focused. Impressions and clicks are no longer enough to execute relevant and strategic campaigns, and we are looking to our partners to provide deeper actionable insights. Our goal is to see a platform that provides attributable sales leading to incremental sales for our campaigns while getting results in a much quicker manner. If both of those come to life, Quotient's new measurement will be a major step forward in the industry.”
Self-Serve Capability Allows for In-Flight Campaign Optimization
With the new self-serve capability, customers will get access to on-demand access to the platform with near real-time performance tracking and assess campaign health within days of launching their campaign. Customers can also aggregate results across any selection of campaigns without duplications of impressions and transactions.
“Bimbo Bakeries and Quotient have a longstanding relationship, and together we have tested new digital media tactics, expanded into new channels and have seen positive brand growth as a result. What has become essential, is the need to more easily and holistically evaluate the performance of integrated media campaigns. We are thrilled that Quotient is working to bring an innovative solution that bridges several marketing touchpoints into one media measurement tool, and we are eager to partner with them on this new initiative.”
With the full launch, customers will access critical data that was not available to them previously and gain a clearer understanding of how impressions translate into sales. Our goal is for advertisers, retailers and agencies to understand their return on ad spend (ROAS) across all touchpoints so that they can optimize campaigns in-flight accordingly, making their dollars work efficiently and driving impactful results.
To learn how your brand can gain access to Quotient’s new media measurement capability during the full market launch, contact us at general@quotient.com.
