Figg Partnership Expands Promotion Reach to 100M Shoppers
Quotient’s product-level rebates will be deployed through Figg’s card-linked offer programs.
Quotient is excited to announce a new partnership with Figg that will deliver our digital, product-level promotions to more than 100M enrolled cardholders. Figg is a leading transaction-based digital advertising platform company for financial institutions, banks, fintechs and digital platforms in the United States. Through this partnership, SKU-level rebates available on our national network will now be available for cardholders across Figg’s bank and publisher network.
"This integration enables us to provide savings to a larger audience in a new space. We are excited to expand reach for our brand and retail customers, and continue to offer more innovative, personalized and sophisticated alternatives to promotional tactics like printed free-standing inserts. Figg is a great partner for us to provide grocery rebates to financial institution cardholders, creating easier access for consumers to find savings in their shopping journey and giving them more value from everyday purchases."
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Figg Partnership Benefits Advertisers, Retailers and Consumers Alike
The new partnership with Figg enables enrolled cardholders to access grocery offers from our 2,000+ brand partners—including Clorox, General Mills and Unilever—to complement Figg’s existing restaurant, retail and entertainment offer portfolio.
"Expanding into grocery promotions with card-linked offers was a natural next step for us and will advance our industry leading position. As a company whose mission is to uncover value from everyday transactions, we knew that Quotient was a great partner for us. Now, Figg’s clients will not only be able to provide cardholders savings at their favorite restaurant or retailer, but through the Quotient partnership, they will also be able to provide discounts on cardholders’ favorite products."
Quotient also enables Figg to provide more value to cardholders with product-specific offers through an innovative promotions platform. Shoppers simply use an enrolled card and experience seamless personalized savings—rebates selected will be digitally matched with the shoppers’ credit and debit card purchases—with no additional steps.
Advertisers stand to gain increased promotional reach through this partnership while retailers also benefit as promotions that are already on their websites will now be available to Figg’s cardholders.
"As third-party cookies sunset and consumer privacy tightens, purchase history through a financial institution will be an invaluable datapoint for advertisers looking for precise consumer targeting. That is why Figg is redefining how advertisers and consumers connect. Our platform enables advertisers to deliver relevant and rewarding experiences to their consumers through the industry’s most diverse advertiser-funded, card-linked offer portfolio."
Consumers will begin to see grocery rebates as part of their card-linked, cash-back offers later this year. For more information on our digital media and promotions technology, contact us at communications@quotient.com.
