Enhanced Measurement Further Validates DOOH Channel
In omnichannel campaigns, validating the impact of the digital out-of-home (DOOH) channel has been—historically, at least—a challenge. Today, Quotient announced our multi-touch attribution capabilities for DOOH to provide clients with accurate metrics on the channel’s contribution to campaign performance.
Our media measurement tool—found within the Quotient Analytics Platform—allows advertisers, retailers and agencies to gain visibility into the role of DOOH alongside other media touchpoints in omnichannel campaigns.
“It’s more important than ever that ad buyers feel comfortable with their investments and can validate them. Increasingly, that validation means linking campaigns, or a specific part of a campaign, directly to metrics that directly impact the business, like sales. With this enhancement, our customers are able to gain important insights into where their campaigns are providing the most value, gaining deep insights on a specific channel like DOOH, but also big-picture information across the entirety of an omnichannel campaign.”
Through this innovative capability, users can gain near real-time reporting on attributable sales and return on ad spend (ROAS). The Quotient Analytics Platform also provides granular insights into the performance of DOOH ads based on location, designated market area and creative rotations. Users can then leverage these metrics to better plan campaign budgets and optimize future DOOH strategies.
Are you ready to improve your brand’s DOOH campaigns through measurement? Learn more about Quotient Analytics or contact us today at hello@quotient.com.
