With 71% of shoppers using paperless discounts,1 consumers are adopting digital in a big way. Brands that run digital coupon programs are not only effectively engaging this valuable audience, they can also benefit from free digital merchandising. Retailers are supporting digital campaigns when brands provide 12-weeks’ lead time – just like they do with the FSI. Quotient’s Retail team works with retailers to gain support for brands’ digital coupon campaigns, including retailer emails, net-down ads*, media and more. Here are two examples of a retailer email and a digital net-down ad driving results for brands and retailers alike.
Targeted, themed retailer emails…
…drive visits at featured retailers’ stores
Digital net-down ads…
…drive volume
Whether the goal is to drive traffic to your retail partners’ stores to buy your brand or to move more volume from shoppers exposed to net-down ads, digital merchandising delivers opportunities for your brand.
1 Source: 2K17 Valassis Coupon Intelligence Report, 2017
2 Source: Quotient Insights, Email Study, 2016
3 Source: MailerMailer, Email Marketing Metrics Report – Open Rate for Deals & Coupons Industry, October 2015
4Source: Quotient Proprietary Data, February 2016. Measurement includes 11 digital offers featured in a six-net-down, 28-store-match test based on geography, total stores sales, spend per transaction, Quotient Retailer iQ transactions and category size of the measured brands.
* Ads that show the calculation for a product’s discounted price by subtracting the coupon value from the product’s original price
