Quotient announced the launch of a new promotion amplification tool as part of its Retailer Performance Media Platform...
Promotion Amplification for Advertisers
Maximize temporary price reductions (TPRs) with innovative technology to deliver targeted, automated digital media.
Increase Visibility of Live TPRs
Quotient’s innovative Promotion Amplification tool powers targeted digital ads to inform more consumers of timely TPRs, without relying on weekly print or digital circular ads.
With only one-tenth of TPRs visible through the retailers' weekly circular
communication, 90% of TPRs go unseen by consumers.
Source: Quotient Internal Data
Extend TPRs Outside the Retail Environment
Today, brands are missing a chance to take TPRs to a targeted audience outside of the retail environment.
Through an exclusive integration and live feed of retailers’ pricing data to our technology, Quotient’s Promotion Amplification offering drives awareness of the TPR leveraging offsite media—driving incremental consumers to the physical or digital store to buy your products.
Minimal Hands-On
Management Required
Our Promotion Amplification tool activates your brand’s media when the data indicates the TPR is live, meaning you don’t have to worry about TPR schedule changes impacting your plans.
Simple Setup and Execution
- Advertiser provides budget, unique promotion codes (UPCs) and creative for promoted products
- Retailer provides weekly offer feed
- Quotient delivers automated targeting using input from the advertiser and the retailer without the need for manual updates or optimizations
CASE STUDY
Quaker® Boosts Weekly TPR Awareness
with Quotient's Promotion Amplification
$1.20M
Incremental Return on Ad Spend
6.4%
Sales Lift
0.19%
Clickthrough Rate
Additional Resources
Blog: Quotient Launches New Promotion Amplification Tool
Spearheaded by Ahold Delhaize USA’s Peapod Digital Labs, our new promotion amplification new solution maximizes temporary price reductions through automated digital media....
Case Study: Quaker Boosts TPR Reach with Promotion Amplification
Quotient’s promotion amplification helped Quaker reach targeted audiences outside of the retail store environment to boost awareness of weekly temporary price reductions (TPRs)...
