Quotient Celebrates Black History Month
Black History Month has been celebrated every February since 1976 to highlight the achievements of African Americans and recognize their significant role in US history, this year being no exception.
To commemorate Black History Month, we introduced a variety of internal and external initiatives to honor the month, heighten its visibility and offer employees a number of ways to learn about and take action to support the Black community.
Black History Month Week by Week
We kicked off with a Black History Month campaign on our matching gift platform, as well as internally highlighted Black-led and Black-benefiting charitable organizations. The campaign featured seven organizations with focus areas ranging from Black-trans rights to criminal justice reform. Employees were encouraged to contribute, with Quotient matching donations up to a certain amount. We are happy to announce that we exceeded our campaign donation goal as a company!
Our second week provided a variety of educational resources for employees to engage with, including movies, books and podcasts. To create a group experience and encourage dialogue, we also hosted virtual showings of the movie 13th. Joined by employees from around the US, it provided a unique opportunity to come together during a time of remoteness.
The third week focused on the central role that food has played throughout Black history, namely soul food. Employees shared favorite recipes, Black-owned restaurants and took part in a soul food cooking workshop led by Sharon Richardson, the head chef from Just Soul Catering. Together, employees broadened their culinary horizons while learning more about soul food’s origin and significance along the way.
Our final week spotlighted Black-owned products and businesses for employees to explore. We identified local Black-owned businesses and other products that could be purchased online, and employees spent the week sharing favorite products and brands.
Coupons.com Engages Consumers for Black History Month
To further promote engagement, our consumer-facing platform, Coupons.com, published a series of blogs to encourage engagement and sharing of knowledge. The blogs highlighted topics like how to celebrate Black History Month as a family and provided lists of Black-owned businesses and non-profits to support. To check out the blog posts, view the links below:
In addition to promoting Black-owned products, Coupons.com donated the proceeds of the commission to the Equal Justice Initiative when shoppers purchased products from any of the following businesses:
There are many different ways to support Black History Month, and we enjoyed the opportunity to provide employees and clients with a variety of ways to engage. We look forward to continuing to find new ways support the diverse communities we employ and interact with.
